This checklist is going to help you get your goals and input clear😍
Involve your colleagues and content experts in answering the questions so that all stakeholders are on the same page before you create your video.
Download the format with the questions below or read the questions in this article
Answer the questions below👇
1. What is the goal of your interactive video?
Less is more. Keep in mind that your first interactive video should be short and to the point (max 2/3 minutes). Therefore, choose one defined goal, and do not take side paths. This first step is one of the most difficult questions to answer. Consider creating multiple videos, each with its own objective, when formulating one goal seems out of reach.
Examples
Learn the customer how to install his new coffee machine (Model 83829S).
Stimulate employees to ask customers about their discount card.
Inform new students about the different buildings on our campus.
2. What should the viewer know/understand/apply after watching the video?
Should the viewer only absorb knowledge or also learn to use this information to act or evaluate decisions? Make sure this is clear, before writing a script for your video. This is going to help you later in the process to determine which interactions to use.
Examples
Using interactive video, the employee must independently install the exhaust hood by following the steps in the video. He can use the video while assembling the equipment.
The employee can name five tips for effective resale of greeting cards after watching the video.
The employee can help customers to choose the right paint for their outdoor projects.
3. Who will watch your video?
For which audience do you make your video? Is it for new employees or prospective students? Quick tip: It's great if your video goes viral and the whole world watches your interactive video, but "everyone" is not your target audience. Do you have a broad target audience? In that case, identify a primary target audience that you can keep in mind as you write your script.
4. What knowledge and experience do the viewers already have about the subject?
Have people watched a video on this topic before? Is this topic being highlighted through other channels or during work?
Examples
Employees already applied this method, but keep making mistake X that I want to prevent.
In a previous video, we introduced employees to gift wrapping, but people have not used this new wrapping material before.
5. What are your own ideas about the video format?
Examples
Users need to apply knowledge and have some experience: therefore we want to involve them in the decision making process. Therefore we want to create a branched scenario. Depending on the answer given, the user sees a different video fragment.
We want to test the knowledge of the viewers and gain insights in their level. Therefore I want to create a quiz with a real quizmaster.
Take a look at out inspiration page.
Don't know yet? Don't worry. Then try to answer all the other questions first.
6. What is a good time and way to share the video with viewers?
No matter how good your interactive video is, hidden away on a remote corner of the intranet your video will not make impact. Think in advance about where and when you want to share your video.
You can find the technical options here or ask our support team.
Examples
A sticker with QR code is placed on the medicine package. When the QR code is scanned the video starts.
The video is part of an email campaign. In week 7 the video is included in the email.
We want to embed the video in our LMS using SCORM or xAPI.
7. Who will be in front of the camera?
Do you choose to work with paid actors or do you ask your own coworkers to play a part? Coworkers are less expensive, know more about the subject and are recognizable for the audience. While paid actors may be more expensive, they can have a natural and believable performance, and it usually saves time while filming.
If you want to work with an expert, it is useful to approach this expert in advance. The expert must of course be available on the day of the film and willing to stand in front of the camera.
8. Do you want to add a call to action?
Research shows that discussing the content afterwards with your colleagues or working on an assignment to apply something in the workplace increases the learning effect of videos. Another option is to link to additional info at the end of the video.
If you want to include a practical situation, answer the following questions:
9. Describe the situation in real-life. What does the chosen situation often look like? How do employees usually react in this situation? What kind of language is used?
10. What can go wrong in this situation? What are common mistakes?
11. What are ways to prevent or resolve the situation above?
12. What does the desired situation look like? What would you like to show and teach the viewer?
13. Are there any additional points of interest for the scriptwriter? E.g. established procedures, rules of conduct or additional product information.
If you've answered all these questions, you can start writing your script! For this, we also have a format you can use.
Having trouble figuring it out? Please contact us so we can sit down and brainstorm with you.